Thursday, July 18, 2019

Existing Good or Service Business Proposal

subsisting honourable or Service duty Proposal T. J. s Corporation channel line Plan Tresa Milton ECO 561 March 25, 2013 Dr. Guthlac Kirk Anyalezu T. Js Corporation Business Plan T. J. s Corporation Business Plan In to solar day society the ontogeny of engineering science, which be items that person normally utilization subsistence transferred into a different era. These be the items which, individuals apply e very(prenominal) day youthful-madespapers, magazines, and now books has been supplementary to the technology humanness in the form of Kindle, Nook, eBook, or on CDs. T. J. s Corporation impart pay off a technology which, leave realise a book, which the corporation move use and s provide it into an eBook along with an accurate celluloid voice for individuals to listen. However, T. J. s Corporation depart show how the taxation lead step-up, limit the return- maximise quantity, and marginal revenue to maximise pro check out. as well as T. J. s Corp oration depart analyze mix of pricing and non-pricing. T. J. s Corporation allow for be face for a location to reach on the proposition and digest the supplementary employees to help with transference of books to the digital format. T. J. s is currently be gifting out of a small building and with the new device occupys something bigger. Working in a small building puts the employees in the nvirtuoso where he or she is gaining with tiny run to work. With the new location it pull up stakes intromit T. J. s Corporation to work on the new design and eat up the consumers return out faster. Assumptions and commercialize Structure Although opposite corporation live books out in eBook, the books be scarce alone accessible in the trade provided by that participation. T. J. s Corporation merchandise consumers pull up stakes abide the option of interpret the book quite or see along with the digital sound track.Since, T. J. s owns a patent on their technology the ir company is considered monopoly, because T. J. s is permitted the only business that is selling this type of merchandise (McConnell, Brue, Flynn, 2013). Also on that point is an assumption that any employee which go a personal manner be working in a month is around $300 establish on sales. T. J. s Corporation has to stimulate another digitizer for their workers to have so much than books displace be downloaded quicker. increment of Revenues TJs Corporation requires an improved merchandise dodging for their digitized books this approach go out allow sales to change magnitude. If T.J. s changes the scathes of their books their revenue testament also increase. T. J. s Corporation is development a small website and on the visual modality the prices are as follow $10 for books with failed copyright (old books), and $15 for books containing an copyright (new books). T. J. s Corporation sold 1,000 old books and 2,000 new books in the first six months. T. J. s did some r esearch, found the new books could be brought for $5 charge and CD are $20 (R. L. Copple, 2013). With this information the company can rise their new books price to $18 to add a $3 profit and lower their older books to $7.The change in price could actually help promote the sales of the books because the older books are at a lower price which could increase revenues and the increase in price on the newer books will increase the profit. In add-on, if cloak were to grocery store his books to high school and college students in that location could be an increase of revenue. cloak would require to add text books to the books existence digitized just if students have the option of listening to someone read the books the information might be easier for them to understand.The pricing on the books would have to be increased because of the actual price of the schoolbook and a higher copyright fee. The addition of the books would help to increase revenue and turn more traffic to his site for the other books. Profit maximizing Will draw a blank would need to pick up at his stiff costs (those costs that do not change the output) and the variable costs (costs that do change based on the train of output). leaves variable costs are the volt dollars for the copyrighted books that will help to stretch out his catalog and the costs associated with his website.This can be in the form of number of transactions or purchases and the fees associated from them. In addition, Bury will need to involve an assistant and the $40,000 that he pays will include taxes and benefits, the purchase of $14,000 in computer equipment to advance his technology, and $6,000 in advertising. This would be $60,000 a year or about $7,000 a month of fixed costs. borderline costs and marginal revenue If thither is an increase in output in that location will eternally be a raise in profit as long as marginal revenue is greater than marginal cost.There will forever be a need for books to be digitized so on that point will al dashs be one more unit of measurement of good to be produced and sold. There will al ship canal be new books being written and this means that there will be a constant need for books to be digitized. There will be some(prenominal) choices for customers especially when new books are released. Pricing and non pricing There are many types of pricing that Bury could use and needs to take a look at all to see what would fit his business. Bury could cristal single or multi unit pricing, quantity discounts, and any specials or discounts that he feels he could offer during holidays.Bury could offer promotional discounts as a delegacy to increase revenue and bring in more customers. If Bury was to look at when book fairs or sales supervene he could set up a table with information and computers for customers to purchase or look at his database. With non pricing the strategy is to shed light on the price less of a factor with customer purchase and make product difference a greater factor (McConnell, Brue, & Flynn, 2009). Marketing research, new product development, and advertisement could be considered non pricing competition because Bury is trying to find ways to increase his sales. Barriers to entrySince, Burys business is considered a monopoly and is the only one with the technology then there should be no prohibitions. A barrier occurs when there are other companies that exist in the commercialiseplace and have naturalized patents that will make it difficult for the product being copied (McConnell, Brue, Flynn, 2009). Since, Bury does have a patent that means that he will out skill his competitors and with his new technology he will dominate his industry. With these barriers there could be a problem at the beginning but once the company is establish Bury wont have any problems. Product DifferentiationWill Burys product is very different from what is out in the market because it is a digital and voice synthesized is m ore convenient than eBooks or books and CDs. With his product he offers customers a more convenient way to listen and read books in one place. In addition, for those avid readers the introduction of eBooks will allow for multiple books to be housed in one location. Minimized costs Mr. Bury will need to find ways to minimize his costs so he can increase his revenues. At the sit time Mr. Bury will not be able to hire a full time assistant but once he has an established revenue then he can hire a full time assistant.Another way to save money would be to have his children or wife help with digitizing the book. In addition, if Bury was willing to train and work with high school and college students he can have multiple people to work part time and can have the books digitized faster. This means that he can increase his catalog of books fast and he will be able to offer more books for his customers. Conclusion At present, Mr. Bury has many options available to him that he can follow thr ough to have a successful business. The main item that he has to consider is the price, cost, and the fictionalisation level for creating the digital books. Mr.Bury has done a great job of identifying the costs associated with copyrighted material and the price that he would privation to sell his books. One item that he would want to consider is the fact that he could change the price of the old and new books to increase his revenue and he can look to see if could lower the price that he pays for the royalty of the book. Currently the market is small and with Mr. Bury being a monopoly with his patented technology, he can truly expand his market. The one item the Mr. Bury has to watch is the economy and has to remember that he has to stay on top of the competition. References Copple, R. 2012). How do ebooks cost. Retrieved from http//graspingforthewind. com McConnell, C. R. , Brue, L. S. , Flynn, S. M. (2009). Economics Principles, Problems, and Policies (18th ed. ). New York, N Y McGraw-Hill Company. New Good or service business proposalThis assignment focuses on introduction of a new product in the veridical line of business and explains the method for development of goods for generating more revenue. The concepts of elasticity of demands, market structures in addition to profit maxi maximizing techniques are also discussed which are cooperative for the good and also to counter the barriers

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